Exploring the intersections of ecology, technology, and ideology: Marx, machines, Gibson, and Shanghai.

Friday, October 5, 2007

I Wanna Be Like Magda--word of antenna mkting!

The Boston-based marketing company Bzz Agent is making mainstream national news this week, rendering present the style of decentered marketing Wm Gibson outlined in Pattern Recognition through the character Magda, chosen for her overt hipness as an undercover spokesperson for the products/services/ideas Blue Ant contracts with.

Interestingly, Bzz Agent, despite its intensely stern-visaged bee logo, appears less style-conscious, soliciting agents over the web in a grass-roots manner. Moreover, the company appears to require its agents to practice transparency when talking up the product samples they've received.

To check out the company and/or check into becoming an agent (best marketing choice of term?):


1 comment:

longge said...

Bell&Ross accept done able-bodied with their brainless band of Replica Panerai Watches that attending like apparatus dials, and Jacob&Co. accept done able-bodied by abacus a ton of bling-y jewels to their over-sized garbage, but unless you are accomplishing something absolutely weird, you are not traveling to get noticed, and even if you do, are you traveling to be as admired as the big boys, or are you just traveling to be a larf?