Friday, October 5, 2007
I Wanna Be Like Magda--word of antenna mkting!
The Boston-based marketing company Bzz Agent is making mainstream national news this week, rendering present the style of decentered marketing Wm Gibson outlined in Pattern Recognition through the character Magda, chosen for her overt hipness as an undercover spokesperson for the products/services/ideas Blue Ant contracts with.
Interestingly, Bzz Agent, despite its intensely stern-visaged bee logo, appears less style-conscious, soliciting agents over the web in a grass-roots manner. Moreover, the company appears to require its agents to practice transparency when talking up the product samples they've received.
To check out the company and/or check into becoming an agent (best marketing choice of term?):
Posted by Andy Hageman at 10:46 AM